PSALM business encourages pioneers to share the Good News in hard places using a profitable biblical approach to small business.
A PSALM business pursues a quadruple bottom line of Principles, Profits, People, and Planet.
what is “psalm business?”
“PSALM business” stands for Profitable Small business that Aspires to Love Many.
1) Why “Profitable?”
Because every business should be profitable enough to pay its employees and owners, serve its customers, pay its bills, and fulfill its government obligations.
Profitability should lead to business stability and generosity toward others, not greed or selfishness.
2) Why “Small?”
Because it should be acceptable for a business to be small as long as it’s profitable.
Small and profitable is an attitude rather than a target size.
3) Why “Aspires to Love Many?”
Because every business should strive to serve and improve the lives of others.
A PSALM business shows that work is one way of worshiping God.
a new narrative
Contrast the PSALM business narrative with common narratives around cross-cultural business.
Be strategic
Review the rationale behind a PSALM approach to business.
Be distinctive
Review the nine distinctives that make a PSALM business different from other businesses.
Be biblical
Review a framework for being biblical in business by valuing work, doing good deeds, and sharing the Good News.
Be equipped
Review the practical equipping offered through online courses.