three strategic priorities

1. pioneer in hard places.
  • We want to use business to gain access to challenging places, so we can reach peoples and places with least access to the Good News.
  • Modeling for others: We should model pioneering in hard places through business—to interested observers and local believers.
2. share the good news far and wide.
  • We want to establish spiritually integrated businesses that create opportunities to share Jesus in ways that make it easier for the Good News to spread far and wide.
  • We’re willing to risk our businesses by being openly spiritual inside the business while going outside the business to pursue deeper spiritual conversations and disciple-making in family and friendship networks.
  • Modeling for others: We should model sharing the Good News through spiritually integrated businesses—to interested observers and local believers.
3. bless marriages, families, and communities.
  • We want to protect and strengthen marriages and families throughout the process of starting and running profitable, spiritually integrated businesses.
  • We want to bless and transform communities in the ways we do business.
  • Modeling for others: We should model healthy marriages, strengthened families, and transformed communities—to interested observers and local believers.

three business characteristics

4. Establish genuine businesses.
  • We want to establish genuine businesses that serve customers, pay salaries to locals and expatriates, make a reasonable profit, and comply with local laws.
  • We encourage expats to receive a mix of business salary and donor support.
  • Modeling for others: We should model integrity and service in our business and work identities—to interested observers and local believers.
5. Pursue profitable businesses.
  • We want to establish profitable businesses that are able to survive crises and downturns, be generous to employees and communities, and expand when appropriate.
  • We encourage profitable businesses to leave excess profits in the host country as a blessing to families and communities.
  • Modeling for others: We should model business profitability, sustainability, and generosity—to interested observers and local believers.
6. affirm a small and profitable approach.
  • Small business can mean different sizes to different people in different contexts.
  • Small and profitable is an attitude rather than a target size.
  • We affirm that small and profitable business can be a legitimate end goal, because our strategic priorities are more important than insisting that a business must become larger.
  • Modeling for others: We should model the viability and usefulness of profitable small business—to interested observers and local believers.

three business values

7. Integrate biblical values into business activities.
  • We want to establish businesses where biblical values are integrated into everyday business activities, because biblical values are integral to who we are and because we’re modeling them for others.
  • Our biblical values should impact which products and services we provide, who we partner with, and how we serve customers, relate to employees, manage operations, use money, and have spiritual conversations at work.
  • Modeling for others: We should model the integration of biblical values into business activities—to interested observers and local believers.
8. Collaborate with others.
  • We encourage collaboration so we can succeed at both genuine business and sharing the Good News far and wide.
  • Running a profitable business that does good deeds while sharing the Good News requires the focused effort of multiple people.
  • Modeling for others: We should model positive work collaboration—to interested observers and local believers.
9. Pray about everything.
  • We will pray about every aspect of business, including business priorities, employees, customers, finances, and blessing others.
  • We seek God’s wisdom for every situation in business and His blessing for every aspect of business.
  • Modeling for others: We should model a prayerful dependence on God in every aspect of business and life—to interested observers and local believers.

Biblical Basis

Review the 110 verses that help to establish the biblical basis for these nine PSALM business distinctives.