PSALM business is a profitable & biblical approach to small business that’s designed for challenging environments.
A PSALM business pursues a quadruple bottom line of Principles, Profits, People, and Planet.
what is “psalm business?”
“PSALM business” stands for Profitable Small business that Aspires to Love Many.
1) Why “Profitable?”
Because every business should be profitable enough to serve customers, pay bills, providing reasonable wages to employees and owners, and fulfill government obligations.
Business profitability should lead to stability, growth, and generosity toward others, not greed or selfishness for owners.
2) Why “Small?”
Because it should be acceptable for a business to be small as long as it’s profitable.
Small and profitable is an attitude rather than a target size.
3) Why “Aspires to Love Many?”
Because every business should serve and improve the lives of others.
A PSALM business shows that work is one way of worshipping God.
a new narrative
Contrast the PSALM business narrative with common narratives around business entrepreneurship.
Be strategic
Review the rationale behind a PSALM approach to business.
Be distinctive
Review the nine distinctives that make a PSALM business different from other businesses.
Be biblical
Review a framework for being biblical in business by valuing work, doing good deeds, and sharing the Good News.
Be equipped
Review the practical equipping offered through online courses.